Our NextM Stars
See some of our NextM profiles below. In the coming weeks, the list will grow exponentially. On show days, NextM Nordics will boast 60+ amazing speakers, panellists and performers.
Hannah CritchlowAward-winning Neuroscientist, Broadcaster & Author
Dr. Hannah Critchlow is an internationally acclaimed, award-winning neuroscientist, author, broadcaster, and Fellow at Magdalene College, University of Cambridge. She has authored five books, including the bestselling "The Science of Fate," critically acclaimed "Joined-Up Thinking," "How to Build a 21st Century Brain," and a recent children's book. Dr. Critchlow utilizes her expertise in decision-making, ethics, AI, and brain performance to deliver talks and workshops for diverse clients across legal, business, and policy sectors.
Sammy KingCreative Lead Europe and Israel, TikTok
Sammy King is TikTok's Creative Consultancy Europe & Israel Lead, supporting clients and agencies with understanding how best to bring their brands to life on the platform. Sammy founded the TikTok for Good Launchpad across Europe, elevating charitable causes and giving away $1m of ad support in 2025. With a deep background in creative technology from over six years at Meta and senior strategic roles at agencies like Wieden + Kennedy and Lucky Generals, Sammy is a veteran industry speaker and creative leader.
Eunah LeeMid-weight Creative Technologist, WPP
Eunah Lee works at the intersection of AI, robotics, and creative production, conducting applied research and innovation to prototype emerging technologies in advertising.
Maddy SavageJournalist & NextM Moderator
After ten years as a BBC staff reporter and presenter in London, Maddy moved to Stockholm in 2014. She currently works as a freelance documentary maker, podcaster and journalist for media including BBC, TIME, PodLit and Impact Loop. Her favourite assignments focus on Nordic innovation, sustainability and lifestyle trends. Maddy also moderates tech and media events across the Nordics.
Marta Søborg NowotarskaHead of Consumer Engagement for Europe & Canada, Novo Nordisk
Marta Søborg Nowotarska is the Head of Consumer Engagement for Europe and Canada at Novo Nordisk, where she leads the strategic shift toward modern, consumer-led healthcare experiences. A psychologist by training with over a decade of digital strategy experience, she is recognized for her ability to navigate complex organizational change at the intersection of human behaviour and data. Marta’s work centers on navigating the shift toward consumerisation in healthcare, exploring how digital tools can help bridge the gap between complex medical needs and modern consumer expectations.
Fredrik HildebrandHead of Strategy, T&P Nordics
Fredrik Hildebrand is the Head of Strategy at T&P Nordics. For the past decade he has also been looking for future signals and mega trends that affect our work, health, lives, environment, planet, space etc and shared them in inspiring trend talks on both national and international stages.
Filippa FernqvistPolitical Special Reporter & TV Host, TV4
Filippa is a Political Special Correspondent and Presenter at TV4 News, covering Swedish politics and scrutinizing those in power through interviews, live reporting, and original investigations. Her work appears across TV4’s major news programs, where she combines traditional investigative journalism with modern, platform-adapted storytelling. Ahead of the 2026 election, she plays a central role in the political coverage while also developing new formats to explain power, decision-making, and societal change in a clear and accessible way, with a particular interest in how journalism evolves in an era shaped by speed, transparency, AI, and audience engagement.
Eric WestbergVP Sports & Local Productions, Viaplay Group
Erik Westberg
VP sports and local productions at Viaplay Group.
An open mind combined with sport, business and creative editorial content knowledge within media.
On top of a mountain listening to house music that clear your mind with a touch of a perfect backhand.
Lina LindénCEO, WPP Media Sweden
Lina is CEO of WPP Media in Sweden. She is passionate about contributing to the growth of businesses and people alike. Contrary to many, Lina loves Monday mornings when the whole crew is gathered to kick off the week.
Petra WikströmSenior Director of Communications and Public Policy, Schibsted
Petra has extensive experience in working with strategic communication and policy issues for several Nordic media companies, both as self-employed consultant as well as Vice-President of public affairs for the largest commercial broadcasters in Sweden and Finland. She has worked at various media associations both in London and Brussels, and was member of the board of the Association of Commercial Television in Europe (ACT) as well as Director-General for the Satellite and Cable Broadcasters Group in London. Petra, who has a degree in political sciences, is originally from Finland, but is now living in Stockholm.
Dilem GülerDirector of Business Development, Bonnier News.
Dilem Güler serves as a senior Director of Business Development at Bonnier News, where she is responsible for driving the group’s business transformation.
Aline BougardSenior Strategist, WPP Media Denmark
Aline Bougard is a Senior Strategist at WPP Media, specialising in youth culture, gaming, and digital communities. With a background spanning London and Copenhagen, she translates emerging cultural signals into strategies that help brands show up with relevance and credibility. Her work focuses on shaping campaigns that sit at the intersection of culture and commerce.
Gabriela SafarProduct Manager, Mediekompaniet
Gabriela Safar has over 10 years of experience working with newspapers, starting her career in Content Marketing. Today she works at Mediekompaniet, specializing in branded storytelling. She is passionate about how context, creativity and credible environments shapes how audiences perceive and remember brands.
Tomas VikstenSenior Director Business Development, The Trade Desk
Tomas Viksten is the Nordic Business Development Director at The Trade Desk, where he is responsible for strengthening and expanding the company’s presence across the Nordic region. A passionate advocate for digital marketing, Tomas is a visionary and results-driven leader with extensive experience across the adtech and programmatic ecosystem on both the buy side and sell side. Prior to joining The Trade Desk, Tomas served as Head of Programmatic at Schibsted. He has also held senior roles at leading global technology companies including Google, Microsoft, and Criteo.
Henrik CarlssonCEO, Madington
Henrik Carlsson is CEO of Madington, with a background spanning leading roles in media houses, sales organisations and digital businesses, he brings a rare overview of the entire chain, from strategy and organisation to formats, tech and distribution.
Today he works at the forefront of digital experiences and creative tech, helping brands and publishers use data, interactivity and new formats to create real impact rather than just more noise.
Mats RönneMarketing effectiveness expert, Sveriges Annonsörer
Mats Rönne is the marketing effectiveness expert at Sveriges Annonsörer and one of Sweden's most experienced and respected marketing professionals. With a background spanning decades of marketing and brand strategý as well as communications and media, he has led the development of the Swedish Marketing Effectiveness System and was recently the principal author of the Marketing Effectiveness Handbook. Today, he advises marketers on building evidence‑based, business‑driving marketing programs that deliver measurable results andstrengthen long‑term growth.
Hanna RiberdahlCEO, The Swedish Advertisers Association
Hanna Riberdahl is the CEO of Sveriges Annonsörer, leading national initiatives that strengthen marketing effectiveness across the Swedish marketing industry. She leads several strategic initiatives, including the evolution of the Swedish Marketing Effectiveness System, cross‑media measurement as well as responsible marketing. Her work focuses on empowering marketers with clear frameworks, insights, and practical tools that connect marketing strategy to real business value.
Marc MacnamaraCreative Director, WPP Media
Marc Macnamara is a Creative Director at WPP Media, working at the intersection of media, culture, and brand building. He develops integrated ideas that connect creative thinking with real-world impact across channels and platforms. His work focuses on shaping culturally relevant communication that drives both attention and business results.
Hanna Olsson BergDeputy Managing Editor, Aftonbladet
Hanna Olsson Berg is managing the newsroom at Aftonbladet. She has been with Aftonbladet and Schibsted since 2013 and was part of starting up the award-winning breaking news department in 2015. Today she manages a bigger part of the news room and is involved in translating the Aftonbladet journalism into sound, a launch she views as a landmark in Swedish media history.
Cristina Roca ShouriDirector of Agency & Partners, Schibsted
Cristina brings a holistic view of the media value chain, combining commercial strategy with data-driven execution. Cristina is a strong advocate for the power of trusted environments, challenging the industry to rethink value creation and pushing for publishers to reclaim their position in an increasingly platform-dominated ecosystem.
Estelle DouglasDirector of Business Operation, Schibsted
Estelle Douglas leads the Business Operations function, including Insight & Effect, Marketing and Communications, and Creative Sponsorship Solutions – driving how trust translates into measurable business growth in today’s fragmented media landscape. With a sharp commercial lens and experience from Schibsted, she helps brands turn credibility into a true competitive advantage.
Malin BacklundInsight & Effect Manager, Schibsted
Malin Backlund is an Insight & Effect Manager at Schibsted and part of the company’s Innovation Hub. She leads Strategic Foresight initiatives and helping shape future-facing insights for the business. She is also responsible for the Schibsted Trust Report, exploring the role of trust as a competitive advantage in the new media logic.
Alva BergquistKey Account Manager, LeeadsAdProfit
Alva Bergquist is a Key Account Manager at LeeadsAdProfit with a strong creative streak and a sharp commercial mindset. She operates where brand building meets sales, working side by side with well-known Nordic brands to turn ideas and media budgets into measurable growth. With a solid history in sales and digital marketing, Alva has a proven ability to connect insight-driven, creative concepts to clear business results.
Katarina CarlssonExecutive Director, Reporters Without Borders (RSF)
Katarina Carlsson has served as the Executive Director of the Swedish section of Reporters Without Borders (RSF) since 2020. Her work focuses on defending media pluralism and safeguarding the safety of journalists both in Sweden and internationally.
Örs SzaszHead of Programmatic, JCDecaux Sweden
Örs Szasz is Head of Programmatic at JCDecaux Sweden, leading the programmatic offering. With 10+ years of experience from the agency side, he has worked with major brands across strategy, activation, and measurement in all programmatic channels. For the past year, he has been driving the development of JCDecaux’s programmatic capabilities.
Gio TandashviliDirector of Media Solutions, WPP Media Norway
Gio Tandashvili is the Director of Media Solutions at WPP Media Norway. Leveraging 9 years of specialized experience in programmatic advertising, he brings a strong focus on innovation to his role. Gio works at the dynamic intersection of technology and media to deliver effective, forward-thinking solutions.
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