Welcome to NextM!

On May 5-6 2026, WPP Media and partners are reopening the doors of NextM - the biggest marketing and tech event in the Nordics. We expect to be joined by 1,800+ attendees at Annexet in Stockholm across the two days

There will be 60+ amazing speakers, performers and panellists to inspire you, so don't hesitate join the industry at the craziness that is NextM. Read more about this year's theme NextM - The Jungle Edition below. Speakers will be revealed soon. 🙌🏼


NextM - The Jungle Edition

It's a marketing jungle out there. Vivid and flourishing, yes. Untamed, chaotic and difficult too. 

In the words of Axl Rose:

"Welcome to the jungle, we got fun and games. We got everything you want honey, we know the names."

NextM is your machete, cutting through the AI slop vines and brain rot bushes, locating your most valuable marketing gems. Welcome to the future, it’s lush, connected, creative and grows at sonic speed.

A selection of NextM profiles

Lauren Wetzel
Global President, Data & Technology Solutions, WPP

Orlando Wood
Chief Innovation Officer, System1

Ora The Robot
A collab between Unitree, Google & WPP

Perry Nightingale
SVP, Creative AI, WPP

Lindsay Rapacchi
Director of Research & Insight, Bauer Media Outdoor UK

Maddy Savage
Journalist & NextM Moderator

After ten years as a BBC staff reporter and presenter in London, Maddy moved to Stockholm in 2014. She currently works as a freelance documentary maker, podcaster and journalist for media including BBC, TIME, PodLit and Impact Loop. Her favourite assignments focus on Nordic innovation, sustainability and lifestyle trends. Maddy also moderates tech and media events across the Nordics.


Jesper Albansson
Chief Marketing Officer, Ocean Outdoor Nordics

Lina Lindén
CEO, WPP Media Sweden

Lina is CEO of WPP Media in Sweden. She is passionate about contributing to the growth of businesses and people alike. Contrary to many, Lina loves Monday mornings when the whole crew is gathered to kick off the week. 

Our NextM partners

Apart from our amazing gold partners above, find the full list of partners here.

Be sure to leave the daily grind of your desk job to meet them, take part in the brilliant discussions and try the latest tech at NextM – The Jungle Edition on May 5-6 at Annexet in Stockholm.

Join us for 2 days
of detangling the jungle

We are so looking forward to hosting you at Annexet! 🙌 Getting to NextM is easy with the metro (Globen station) 🚇 or a taxi 🚖with the easiest drop off at Arenaslingan 7.

The agenda will be out closer to the event but we already know Day 1 will be a full day from 8.30 am-7 pm including an after event mingle 🍷 and Day 2 will finish around 4 pm.

🏨 Hotel deal: As a NextM guest, you get a 14% discount using the code  D000051775 at any Scandic Hotel in Stockholm. Feel free to book here.


Organizer

#nextmnordics