Speakers full bio
Damian KulashOK Go Singer, Video Director & Winner of 23 Cannes Lions
Damian Kulash Jr. is an artist, musician, filmmaker, and the front man for the polymath rock group OK Go. He’s directed the band’s long string of boundary-pushing music videos, racking up more than a billion views online. They’ve danced in zero gravity and on treadmills, they’ve built a warehouse-sized Rube Goldberg machine to run in sync with a song, and they’ve choreographed hundreds of explosions filmed in just a few seconds. Damian has received the Smithsonian American Ingenuity Award for Visual Art, a Grammy, three MTV VMAs, twenty-three Cannes Lions, three Webby Awards, and has had his work presented at The Guggenheim, MoCA. He’s written for The New York Times, The Wall Street Journal, The Washington Post, and Rolling Stone, and testified before the US Congress in support of Net Neutrality. He serenaded Barack Obama at his 50th birthday party, appeared on the Simpsons, and Animal from The Muppets once played the drums in his LA garage.
🎤Keynote: Formula for Wonder
OK Go frontman Damian Kulash reveals the creative philosophy behind the band's legendary music videos — 23 Cannes Lions and counting — and why the most surprising ideas are discovered, rather than planned. Through the lens of elaborate productions involving robots, zero-gravity planes, and exploding guitars, he makes the rigorous, even mathematical case that conventional planning processes are the wrong place to look for genuine innovation. Marketers will leave with a new framework for structuring creative work so that wonder isn't left to chance.
Erin MeyerBest-selling Author, Professor & Speaker
Erin Meyer is a professor at INSEAD, one of the leading international business schools. Her work focuses on how the world's most successful managers navigate the complexities of cultural differences in a global environment. She helps companies to develop organizational cultures that breed both flexibility and innovation and offers cutting-edge strategies to improve the effectiveness of projects that span the globe.
Erin's research with Reed Hastings, Co-Founder and CEO of Netflix, was published in the best-selling book, No Rules Rules. She frequently publishes in Harvard Business Review and was listed by the Thinkers50, as one of the fifty most impactful business writers in the world.
🎤Keynote: No Rules Rules
How can you create an organizational culture that weathers the storms of disruption, economic uncertainty, and the chaos of a rapidly changing world? Join New York Times best-selling author Erin Meyer, as she provides practical insights from her latest research, conducted with Netflix founder Reed Hastings, exploring how to develop a work environment that fosters creativity and adaptability. You will learn to value people over process, emphasize innovation over efficiency, and lead with context, not control. Through unorthodox principles such as Talent Density, Radical Candor, Freedom and Responsibility, and The Keeper Test, Erin will lay out a proven, systematic method for building and enhancing a corporate culture that breeds high performance, speed, and flexibility throughout the organization.
Shivvy Jervis Futurist & Neuroscience Expert
An AI expert and Neuroscience Researcher, Shivvy Jervis is described as ‘one of the most trusted voices in the industry’ by CNN, ‘extraordinary’ by Coca-Cola and ‘a thought leader beyond compare’ by the World Economic Forum.
Named a Trailblazer by Forbes, one of Britain’s Women of the Year and a Champion of Change (amidst a staggering 25 accolades), the four-time award-winning Shivvy Jervis has taken on the AI and neuroscience themes across 600+ keynotes, over 40 brand campaigns and 300 broadcasting hours!
The goal? To help businesses and everyday consumers grasp not just the latest tech advances but also the behavioural psychology that leads to super engaged employees and customers.
🎤Keynote: Fire up the Brain! 8 Science-Backed Ways to Raise Drive & Persuasion
Do you know the actual science of motivation & persuasion, and how to apply it to win consumers over or become a world-class negotiator yourself? In this riveting keynote from 5-time award winning Neuroscience expert Shivvy Jervis (named by CNN as ‘one of the most trusted voices in her space’), unravel the biology behind 2 areas - drive and the art of persuasion & negotiation. You’ll learn the triggers, tips and techniques to motivate, engage and persuade both your consumers (to grow sales) and teams (to raise performance).
Orlando WoodChief Creative Officer, System1 Group
Orlando Wood is Chief Creative Officer of the System1 Group, Honorary Fellow of the Institute of Practitioners in Advertising, author of Lemon (IPA, 2019) and Look out (IPA, 2021), podcaster (Never Mind the Adverts with Jon Evans), presenter and creator of a.p.e. (advertising principles explained) – a creative effectiveness course for advertisers and practitioners, in association with System1 and the IPA.
Orlando draws the link between creative style and business outcomes. He led the IPA’s Creativity and Effectiveness research for many years, looking at the greater effectiveness associated with fluent devices (a term he coined) and the features of advertising that sustain attention, move audiences and drive profit and growth. Through a unique combination of neuroscience, cultural history and advertising research, Orlando describes a damaging shift in advertising style – a move from Showmanship to Salesmanship – that has undermined advertising's effectiveness. But Orlando also gives guidance on how we might reverse it, meaning that his work influences both thinking and practice.
Following popular creative effectiveness masterclasses for the Cannes Lions International Festival of Creativity and The Marketing Academy, he partnered with Sir John Hegarty to produce a.p.e. (Advertising Principles Explained) – an advertising effectiveness course to help marketers towards more effective work.
His work has won recognition from the ARF, the AMA, Jay Chiat, ISBA, the MRS, ESOMAR and the IPA.
🎤Keynote: Advertising is…?
We often ask how advertising works, as if it - and its audience - were machines with buttons to be pressed. But if we want to understand it better, we might ask a different and more fundamental question: ‘what is advertising?’
In this presentation and fireside chat with Jesper Albansson, Orlando Wood explores seven ways of thinking about advertising that can help us to create stronger and longer-lasting work.
Lauren WetzelGlobal President, Data & Technology Solutions, WPP
Lauren Wetzel is Global President, Data and Technology Solutions at WPP. She leads the company’s global data and technology strategy, accelerating innovation across WPP and embedding AI, data collaboration, and privacy-enhancing technologies into the company's marketing ecosystem. Her focus is on connecting intelligence across creative, media, production, and commerce capabilities to drive growth for clients. Lauren joined WPP as part of the InfoSum acquisition, where she served as CEO and a Board Director. Prior to InfoSum, she was SVP of Strategy and Corporate Development at AT&T’s advertising company Xandr.
🎤 Keynote: Jungle Rules: Why Intelligent Growth Belongs to the Connected
In today’s marketing jungle, the race to become ‘king of the jungle’, has too often meant hoarding data and building isolated empires. But in the AI-driven era, isolation is a weakness. In this keynote, WPP’s Lauren Wetzel redefines jungle rules. The future will not belong to those that collect the most, but to those that connect most intelligently. With privacy as the foundation, growth will emerge from dynamic ecosystems where trusted partners collaborate, and intelligence flows securely. Because in a world shaped by AI, advantage does not come from accumulation. It comes from intelligent connection.
Jannicke MikkelsenAstronaut, Cinematographer & CEO
Jannicke Mikkelsen is a Norwegian commercial astronaut, cinematographer, CEO, and film director who has worked in the field of virtual reality, cinematography, 3D animation and augmented reality technology, focusing on fringe technology and combining traditional film production with new technologies for films shot in remote areas. She is now back with a goal: To share this experience. To use what she has learned to inspire and build bridges between tech and humanity.
🎤Keynote: Teaming Up with Autonomous Systems and Emerging Technology
How do you break barriers and reach for the stars — literally? Join Norway’s first astronaut, Jannicke Mikkelsen, as she shares her extraordinary journey from the Arctic to space. With courage and unwavering determination, she reveals what becomes possible when we dare to think big and push the limits of what’s achievable.
In her inspiring keynote, you will gain fresh perspectives on innovation, leadership, and collaboration with autonomous technology. You will discover how to lead with vision, embrace bold risks, and see the world — and your own potential — with entirely new eyes.
Hannah CritchlowAward-winning Neuroscientist, Broadcaster & Author
Dr. Hannah Critchlow is an internationally acclaimed, award-winning neuroscientist, author, broadcaster, and Fellow at Magdalene College, University of Cambridge. She has authored five books, including the bestselling "The Science of Fate," critically acclaimed "Joined-Up Thinking," "How to Build a 21st Century Brain," and a recent children's book. Dr. Critchlow utilizes her expertise in decision-making, ethics, AI, and brain performance to deliver talks and workshops for diverse clients across legal, business, and policy sectors.
🎤Keynote: The 21st Century Brain
How can we boost our human abilities to flourish in the face of global challenges? How do we nurture our human intelligence and ability to connect so we have the resilience to thrive during the coming wave of technological, and societal change?
Join award winning, internationally acclaimed neuroscientist Dr Hannah Critchlow on an empowering journey through the fascinating landscape of the latest neuroscience research and deep into your own intelligence. With live experiments and demonstrations she will explore our curiosity, communication, courage and creativity to provide the answer to the challenges ahead. In a session filled with stories of pioneering research, advice and brain exercises, Dr Critchlow helps us to navigate the coming decades with informed confidence.
Ora The RobotThe Future of WPP Production
🎤 Keynote: Revolutionary Robotics: How WPP is Transforming Advertising & Production
This isn't science fiction; it's the new reality of production. Step into the world's most advanced production studio with WPP's Perry Nightingale, SVP of Creative AI and Eunah Lee, Creative Technologist. Come face-to-face with the latest humanoid robot in a thrilling live demonstration, and groundbreaking case studies from Boston Dynamics' Atlas.
Discover how WPP is forging an unprecedented synergy between creative vision and robotic engineering, why the world's leading tech firms like Google DeepMind and NVIDIA are collaborating on this journey, and how it all leads to a more efficient and imaginative production workflow, where the cost of production plummets while creative potential soars.
Perry NightingaleSVP, Creative AI, WPP
Perry Nightingale is the SVP for Creative AI, working in the WPP Innovation team managing groundbreaking research and furthering WPP’s market-leading combination of creativity and advanced data science. He is a passionate software engineer, currently specialising in artificial intelligence, robotics and computational creativity, and a leading figure in the communication industry – sitting on innovation juries for Cannes and D&AD, identified by Creativity magazine in the US as one of the pioneers in the new industry genre of Creative Technologists and listed in AdAges’s annual 50 most influential people in media.
🎤 Keynote: Revolutionary Robotics: How WPP is Transforming Advertising & Production
This isn't science fiction; it's the new reality of production. Step into the world's most advanced production studio with WPP's Perry Nightingale, SVP of Creative AI and Eunah Lee, Creative Technologist. Come face-to-face with the latest humanoid robot in a thrilling live demonstration, and groundbreaking case studies from Boston Dynamics' Atlas.
Discover how WPP is forging an unprecedented synergy between creative vision and robotic engineering, why the world's leading tech firms like Google DeepMind and NVIDIA are collaborating on this journey, and how it all leads to a more efficient and imaginative production workflow, where the cost of production plummets while creative potential soars.
Eunah LeeMid-weight Creative Technologist, WPP
Eunah Lee works at the intersection of AI, robotics, and creative production, conducting applied research and innovation to prototype emerging technologies in advertising.
🎤 Keynote: Revolutionary Robotics: How WPP is Transforming Advertising & Production
This isn't science fiction; it's the new reality of production. Step into the world's most advanced production studio with WPP's Perry Nightingale, SVP of Creative AI and Eunah Lee, Creative Technologist. Come face-to-face with the latest humanoid robot in a thrilling live demonstration, and groundbreaking case studies from Boston Dynamics' Atlas.
Discover how WPP is forging an unprecedented synergy between creative vision and robotic engineering, why the world's leading tech firms like Google DeepMind and NVIDIA are collaborating on this journey, and how it all leads to a more efficient and imaginative production workflow, where the cost of production plummets while creative potential soars.
Sammy KingCreative Consultancy Lead Europe & Israel, TikTok
Sammy King is TikTok's Creative Consultancy Europe & Israel Lead, supporting clients and agencies with understanding how best to bring their brands to life on the platform. Sammy founded the TikTok for Good Launchpad across Europe, elevating charitable causes and giving away $1m of ad support in 2025. With a deep background in creative technology from over six years at Meta and senior strategic roles at agencies like Wieden + Kennedy and Lucky Generals, Sammy is a veteran industry speaker and creative leader.
🎤Keynote: Has the Path to Growth Changed Forever?
For years, we've optimised for a journey that no longer exists. People don't move neatly from awareness to action: they scroll, search, validate, and buy in parallel. On TikTok, you can see this playing out in real time.
This session introduces a new model - 'Watch it, Love it, Want it.' - a way to understand how attention turns into action through creativity, community, and participation. You'll leave with a clearer view of how decisions are really being made today, the role creators play in shaping them, and practical ways to build work that moves people from discovery to intent - faster, and with stronger commercial impact.
Lindsay RapacchiDirector of Research & Insight, Bauer Media Outdoor UK
Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, boasts over 20 years in media, primarily in Out of Home. With expertise in brand-led marketing, he excels in designing impactful research projects and making even the most complex marketing theory accessible to all.
His expertise includes strategic direction, market insights, research methodologies and brand-led marketing.
🎤Keynote: Most Marketers Don’t Understand Marketing
Mark Ritson’s work with Ipsos shows that around two-thirds of marketers fail a basic test of marketing fundamentals. Add to that the fact that only 2–3% of board members have marketing experience, and you have a perfect storm – marketers arguing for budgets without a solid grasp of the fundamentals, while board members sign them off without fully understanding how marketing works.
Using an ’80s arcade classic and a healthy dose of marketing science, this session sets out to fix that – giving those who don’t know a solid grounding, and those who do a simpler way to explain these principles to the people signing the cheques.
Jesper AlbanssonChief Marketing Officer, Ocean Outdoor Nordics
Jesper Albansson is Chief Marketing Officer at Ocean Outdoor Nordics, where he champions emotionally engaging, well-crafted creativity to deliver impactful advertising that supports long-term commercial growth.
Jesper is known for developing strategies that bridge creativity and innovation with actionable, measurable marketing initiatives. By connecting creative excellence with business outcomes, this work has resulted not only in award-winning marketing and advertising, but more importantly, in sustained growth. This in essence is what he calls being a creativity enabler.
🎤Keynote: Advertising is…?
We often ask how advertising works, as if it - and its audience - were machines with buttons to be pressed. But if we want to understand it better, we might ask a different and more fundamental question: ‘what is advertising?’
In this presentation and fireside chat with Jesper Albansson, Orlando Wood explores seven ways of thinking about advertising that can help us to create stronger and longer-lasting work.
🟣🎧Breakout 4: Creativity & Media Planned as One
The best work comes from an understanding of the medium it sits within. A logical statement but are we fully leveraging the benefits of this symbiosis? In this fireside chat, Ocean Outdoor's Jesper Albansson is joined on stage by two of Sweden’s most advertising decorated creatives, Hedvig Hagwall Bruckner and Erik Wingfors, to discuss the opportunity in planning creative and media as one. They will also be taking a brief look at the role of humor, showmanship and tech in modern advertising.
Kate MellettHead of Creative Strategy EMEA, Snap
Kate Mellett is Head of Creative Strategy EMEA at Snap Inc. where she has been developing creative and AR strategy for clients including Nike, Uber, McDonald's, and Sky for almost ten years. Prior to her role at Snap, Kate accumulated over 20 years experience in marketing strategy working for some of the world’s best creative agencies including 4Creative, VCCP, and Mother, whilst racking up an impressive number of awards along the way including a Cannes Lions Cyber Gold for her Sneakerpedia campaign for Foot Locker.
🎤Keynote: Human-led innovation meets AI: The Next Era of Creative Performance
In an industry currently drowning in AI slop and passive automated feeds, advertisers need to chart a different course. Innovation should serve people, not the other way around. Join Kate Mellett, Head of Creative Strategy EMEA at Snap, to explore the philosophy of Authentic Intelligence; AI that doesn’t just make machines smarter, but makes technology more personal, social, and fun.
This session explores the fundamental shift from traditional storytelling to storyliving. Discover how Augmented Reality and AI are moving beyond the screen to become a participant-led creative language. Learn how to leverage a platform built for conversation, not just content, to ensure your brand fuels the chat.
Bianca BruhnCountry Director, Google DK & Nordic Retail Director
Bianca Bruhn leads Google’s operations in Denmark and oversees the company’s retail business across the Nordics. Bringing more than two decades of international experience from the tech and data sectors - formerly as CEO of YouGov EU & UK and Managing Director at IDC - she has a proven track record of scaling digital innovation. As AI reshapes the global economy, Bianca is a vocal advocate for leveraging AI and agentic technologies to enhance European competitiveness. She helps companies navigate the implications of the 'Agentic Era,' focusing on its power to fundamentally transform business models and consumer behavior. Beyond technology, she is a prominent catalyst for diversity and inclusion, working actively to create a more equitable labor market.
Bianca holds degrees from Copenhagen Business School and Henley Business School.
🎤 Keynote: Thriving in the Agentic Jungle
Join Bianca Bruhn to explore the accelerating shift toward the Agentic Era, and learn how to lead your business through this next massive technological leap. As consumers increasingly expect intelligent, autonomous, and agentic engagements, the focus is shifting to front-end innovation and top-line growth. In this high-stakes environment, the question is no longer just about adoption, but about survival: Is your brand "Agent Ready" and will it cut through the noise of the Agentic Jungle? Bianca will introduce the Universal Commerce Protocol (UCP) - the first real-world "digital handshake" designed to unlock the full potential of the agent economy and turn autonomous interactions into seamless commerce.
Maddy SavageJournalist & NextM Moderator
After ten years as a BBC staff reporter and presenter in London, Maddy moved to Stockholm in 2014. She currently works as a freelance documentary maker, podcaster and journalist for media including BBC, TIME, PodLit and Impact Loop. Her favourite assignments focus on Nordic innovation, sustainability and lifestyle trends. Maddy also moderates tech and media events across the Nordics.
👋🏼 Welcome to NextM - The Jungle Edition
The jungle exploration begins!
Marta Søborg NowotarskaHead of Consumer Engagement for Europe & Canada, Novo Nordisk
Marta Søborg Nowotarska is the Head of Consumer Engagement for Europe and Canada at Novo Nordisk, where she leads the strategic shift toward modern, consumer-led healthcare experiences. A psychologist by training with over a decade of digital strategy experience, she is recognized for her ability to navigate complex organizational change at the intersection of human behaviour and data. Marta’s work centers on navigating the shift toward consumerisation in healthcare, exploring how digital tools can help bridge the gap between complex medical needs and modern consumer expectations.
🔴🎧 Breakout 2: Healthcare gets personal: How consumerisation is rewriting care, trust, and choice
The era of the passive patient is over, replaced by an empowered consumer driven by psychology and choice. Marta Søborg Nowotarska explores how the industry is pivoting to capture attention and decode preferences in a fast-moving, "always-on" reality. Drawing on "client-side" insights, she breaks down the behavioral signals defining the new healthcare experience economy.
Lars RosénHead of Marketing, Stadium
Lars oversees a multifaceted Nordic marketing department at Stadium, designed to drive growth through data-driven decision-making. Throughout his long tenure at the company, he has been part of maintaining Stadium’s position as a leading sports retailer in the Nordics. Lars integrates technical insights with strategic expertise to keep the brand at the forefront of the evolving media landscape.
🔵🎧Breakout 1: Driving Incremental Impact on TikTok: Testing, Learning, and Challenging What Truly Matters
The session shows how TikTok’s full-funnel capabilities drive incremental impact across the customer journey. Built on insights from new studies with the Data, Tech & Analytics team at WPP Media, it also addresses measurement challenges in today’s complex landscape and highlights why continuous testing is essential to understand true impact and make better decisions. The presentation will be followed by a panel discussion with Stadium and WPP Media, sharing key learnings from the studies conducted.
Sarah FrelinHead of Marketing, Alcro Studio
Sarah Frelin Ekvall is Head of Marketing at Alcro Studio, working at the intersection of brand, media, and customer experience. With a background in retail and brand development, she works close to both strategy and execution. Driven by curiosity and creativity, Sarah is interested in how media choices affect impact and how creativity can be the engine for strengthening a brand. She likes to challenge assumptions, ask questions, and turn insights into actions.
Malin BacklundInsight & Effect Manager, Schibsted
Malin Backlund is an Insight & Effect Manager at Schibsted and part of the company’s Innovation Hub. She leads Strategic Foresight initiatives and helping shape future-facing insights for the business. She is also responsible for the Schibsted Trust Report, exploring the role of trust as a competitive advantage in the new media logic.
🔵🎧Breakout 1: Trust Drives Growth - How Media Context Impacts Advertising Effectiveness
It is a marketing jungle out there. Frivolous fraud, irresponsible actors, and short-term tactics are eroding trust in the media industry — ruining it for the many who do take responsibility. So who can be trusted in today’s media landscape? As the leading media destination in the Nordic region, Schibsted guides audiences through the noise and demonstrates why trust is not just a value, but a competitive advantage. In this session, Schibsted presents the brand new Schibsted Trust Report and welcomes guests on stage to delve into the highly topical issue of trust.
Estelle DouglasDirector of Business Operation, Schibsted
Estelle Douglas leads the Business Operations function, including Insight & Effect, Marketing and Communications, and Creative Sponsorship Solutions – driving how trust translates into measurable business growth in today’s fragmented media landscape. With a sharp commercial lens and experience from Schibsted, she helps brands turn credibility into a true competitive advantage.
🔵🎧Breakout 1: Trust Drives Growth - How Media Context Impacts Advertising Effectiveness
It is a marketing jungle out there. Frivolous fraud, irresponsible actors, and short-term tactics are eroding trust in the media industry — ruining it for the many who do take responsibility. So who can be trusted in today’s media landscape? As the leading media destination in the Nordic region, Schibsted guides audiences through the noise and demonstrates why trust is not just a value, but a competitive advantage. In this session, Schibsted presents the brand new Schibsted Trust Report and welcomes guests on stage to delve into the highly topical issue of trust.
Cristina Roca ShouriDirector of Agency & Partners, Schibsted
Cristina brings a holistic view of the media value chain, combining commercial strategy with data-driven execution. Cristina is a strong advocate for the power of trusted environments, challenging the industry to rethink value creation and pushing for publishers to reclaim their position in an increasingly platform-dominated ecosystem.
🔵🎧Breakout 1: Trust Drives Growth - How Media Context Impacts Advertising Effectiveness
It is a marketing jungle out there. Frivolous fraud, irresponsible actors, and short-term tactics are eroding trust in the media industry — ruining it for the many who do take responsibility. So who can be trusted in today’s media landscape? As the leading media destination in the Nordic region, Schibsted guides audiences through the noise and demonstrates why trust is not just a value, but a competitive advantage. In this session, Schibsted presents the brand new Schibsted Trust Report and welcomes guests on stage to delve into the highly topical issue of trust.
Lina LindénCEO, WPP Media Sweden
Lina is CEO of WPP Media in Sweden. She is passionate about contributing to the growth of businesses and people alike. Contrary to many, Lina loves Monday mornings when the whole crew is gathered to kick off the week.
👋🏼 Welcome to NextM - The Jungle Edition
The jungle exploration begins!
Petra WikströmSenior Director of Communications and Public Policy, Schibsted
Petra has extensive experience in working with strategic communication and policy issues for several Nordic media companies, both as self-employed consultant as well as Vice-President of public affairs for the largest commercial broadcasters in Sweden and Finland. She has worked at various media associations both in London and Brussels, and was member of the board of the Association of Commercial Television in Europe (ACT) as well as Director-General for the Satellite and Cable Broadcasters Group in London. Petra, who has a degree in political sciences, is originally from Finland, but is now living in Stockholm.
🔵🎧Breakout 1: Trust Drives Growth - How Media Context Impacts Advertising Effectiveness
It is a marketing jungle out there. Frivolous fraud, irresponsible actors, and short-term tactics are eroding trust in the media industry — ruining it for the many who do take responsibility. So who can be trusted in today’s media landscape? As the leading media destination in the Nordic region, Schibsted guides audiences through the noise and demonstrates why trust is not just a value, but a competitive advantage. In this session, Schibsted presents the brand new Schibsted Trust Report and welcomes guests on stage to delve into the highly topical issue of trust.
Fredrik GranExperimental Composer, Researcher, Robot Creator
Fredrik Gran is a Stockholm-based composer and artistic researcher working at the intersection of acoustic music, robotics, and performance. He is the creator of the Robot Cellist project and has presented robotic performance works and experimental compositions internationally, from Warsaw Autumn to Sphere in Las Vegas. His work builds on doctoral studies in composition and new technologies at McGill University in Montréal.
⭐NextM Performance: Chonta Circuit
Robotics and live percussion with Diva Cruz and Fredrik Gran
Fredrik HildebrandHead of Strategy, T&P Nordics
Fredrik Hildebrand is the Head of Strategy at T&P Nordics. For the past decade he has also been looking for future signals and mega trends that affect our work, health, lives, environment, planet, space etc and shared them in inspiring trend talks on both national and international stages.
🔴🎧Breakout 2: How to Build Brands and People in the Age of Intelligence
We are humans and humans aren’t the best at exponential growth and change. Things change faster than ever and we need to too. In this new now, skills are data and we need to be able to speak both to people and to machines.
In this session you will investigate the new landscape of tech and AI- and agent- powered brand building. You will learn about the new important and desired role for every marketing department and more. Buckle up and charge your brain.
Johan HolmbergDirector Digital & Sports – Ad Sales, Viaplay Group
Johan Holmberg is Director Digital & Sports – Ad Sales at Viaplay Group, bringing 18+ years of experience within the company and a strong focus on driving growth in both digital and sports ad sales.
A true sports enthusiast and former college golfer, he has built his career around the business of sports while continuously evolving with the digital landscape.
🔴🎧Breakout 2: The Power of Sport - where Passion Meets Business
In a world where content is fighting every second for our attention, very little truly breaks through. But one thing still does - raw, unscripted emotion.
Sport creates real-time moments that engage us deeply and make us feel truly alive.
In this session, we dive into why sport continues to rise above the noise — and why its impact goes far beyond impressions and reach.
What does this mean for brands, media companies, and partners who want to build real relationships, not just visibility?
Join us for an inspiring exploration of the unique power of sport — where passion meets business, where emotion drives value, and where people are brought together in ways few other platforms can achieve.
Erik WestbergVP Sports & Local Productions, Viaplay Group
Erik Westberg is the VP, Head of Sports and Local Productions at Viaplay Group. A strategic leader, he blends an open mind with deep expertise across sports, business, and creative editorial content in the media landscape. When not shaping the future of broadcasting, Erik recharges by finding solitude on mountain peaks, soundtracked by house music, and perfecting his formidable backhand on the tennis court.
🔴🎧Breakout 2: The Power of Sport - where Passion Meets Business
In a world where content is fighting every second for our attention, very little truly breaks through. But one thing still does - raw, unscripted emotion.
Sport creates real-time moments that engage us deeply and make us feel truly alive.
In this session, we dive into why sport continues to rise above the noise — and why its impact goes far beyond impressions and reach.
What does this mean for brands, media companies, and partners who want to build real relationships, not just visibility?
Join us for an inspiring exploration of the unique power of sport — where passion meets business, where emotion drives value, and where people are brought together in ways few other platforms can achieve.
Regine Garfjeld SandbergSenior Analyst, Aller Media
Regine Sandberg is a Senior Insight Analyst at Aller Media, with broad experience in market and consumer insights.
🟢🎧 Breakout 3: Understanding Women as Consumers – Insights from The Nordic Women Report
Women are key when looking at consumer behavior — both in terms of decision making and purchases. But to truly engage this audience, brands need to look beyond demographics and understand the realities of women’s everyday lives: their needs, values, and the choices they make.
In this session, we’ll explore insights from ”The Nordic Women Report” by Aller Media.
Josephine ForssjöCreator Network Director, Acast Nordics
Josephine Forssjö Hellstrand is a Stockholm-based content strategist and media executive with a sharp instinct for where culture and technology intersect - and how to turn that into compelling storytelling.
She built the foundations of her career in New York, directing productions at the iconic Milk Studios, before becoming one of the founding members of Flyby Media — a digital storytelling venture where she worked closely with Virgil Abloh to push the boundaries of how people experience the world around them. Flyby's technology caught the attention of Apple, who acquired the company's assets.
Back in Sweden, Josephine channeled that same forward-thinking approach into audio. Now in her eight year as Nordic Content Director at Acast, she leads the Nordic content team — driving the content strategy shaping the future of Nordic storytelling.
🔴🎧Breakout 2: Not All Audiences Are Equal: Stop Broadcasting, Start Belonging
Explore the evolving landscape of podcasting, focusing on audience engagement, trust, and the future of video podcasts.
Hanna RiberdahlCEO, The Swedish Advertisers Association
Hanna Riberdahl is the CEO of Sveriges Annonsörer, leading national initiatives that strengthen marketing effectiveness across the Swedish marketing industry. She leads several strategic initiatives, including the evolution of the Swedish Marketing Effectiveness System, cross‑media measurement as well as responsible marketing. Her work focuses on empowering marketers with clear frameworks, insights, and practical tools that connect marketing strategy to real business value.
🟣🎧 Breakout 4: From Plans to Profit: Why Marketing Strategy Is the Missing Link to Marketing Effectiveness
Measuring marketing performance has never been more sophisticated, but measurement alone does not create business impact. The real challenge lies earlier in the process: how marketing strategy connects business objectives, brand development, and activation into one coherent approach. This session explores a practical framework for how strategic marketing planning becomes the missing link to real marketing effectiveness.
Mats RönneMarketing effectiveness expert, Sveriges Annonsörer
Mats Rönne is the marketing effectiveness expert at Sveriges Annonsörer and one of Sweden's most experienced and respected marketing professionals. With a background spanning decades of marketing and brand strategý as well as communications and media, he has led the development of the Swedish Marketing Effectiveness System and was recently the principal author of the Marketing Effectiveness Handbook. Today, he advises marketers on building evidence‑based, business‑driving marketing programs that deliver measurable results andstrengthen long‑term growth.
🟣🎧 Breakout 4: From Plans to Profit: Why Marketing Strategy Is the Missing Link to Marketing Effectiveness
Measuring marketing performance has never been more sophisticated, but measurement alone does not create business impact. The real challenge lies earlier in the process: how marketing strategy connects business objectives, brand development, and activation into one coherent approach. This session explores a practical framework for how strategic marketing planning becomes the missing link to real marketing effectiveness.
Gabriela SafarProduct Manager, Mediekompaniet
Gabriela Safar has over 10 years of experience working with newspapers, starting her career in Content Marketing. Today she works at Mediekompaniet, specializing in branded storytelling. She is passionate about how context, creativity and credible environments shapes how audiences perceive and remember brands.
🟢🎧 Breakout 3: Lost in the Media Jungle: Why Context Builds Trust for Brands
In today's fragmented media landscape, brands compete in a jungle of content and noise. This session explores why the loudest voice doesn't win in the media jungle – trust does. Through real cases and audience insights it revels how context shapes how we feel, remember and act on branded communication. It also examines how native storytelling works within editorial contexts to create relevance and emotional connection. A perspective on how brands can benefit from the "trust halo effect."
Aline BougardSenior Strategist, WPP Media Denmark
Aline Bougard is a Senior Strategist at WPP Media, specialising in youth culture, gaming, and digital communities. With a background spanning London and Copenhagen, she translates emerging cultural signals into strategies that help brands show up with relevance and credibility. Her work focuses on shaping campaigns that sit at the intersection of culture and commerce.
🟣🎧 Breakout 4: Curated in the Jungle: Does Your brand Have Good Taste?
Production has never been easier. AI. Creator tools. UGC. Automation. Every brand can generate everything. Every format. Every aesthetic. Every trend. When everything can be made, the question is no longer capability. It’s taste. Not: Can we do this? But: Should we? Should a premium brand post raw UGC? Should you jump on every format? Should you appear everywhere? For years, brand guidelines defined how you look. Now good taste defines how — and where — you exist. Because in a jungle of infinite output, volume is easy. Discernment is rare. Production is infinite. Taste is not. The brands that win won’t generate the most. They’ll curate the best.
Alva BergquistKey Account Manager, LeeadsAdProfit
Alva Bergquist is a Key Account Manager at LeeadsAdProfit with a strong creative streak and a sharp commercial mindset. She operates where brand building meets sales, working side by side with well-known Nordic brands to turn ideas and media budgets into measurable growth. With a solid history in sales and digital marketing, Alva has a proven ability to connect insight-driven, creative concepts to clear business results.
🟣🎧 Breakout 4: How to Pop in the Advertising Jungle
Today most ads vanish in the noise and never make it out of the advertising jungle. This session is about how to actually stand out in today’s cluttered world of ads and stay genuinely creative in a time when tech and AI have never been more advanced.
With speakers who’ve worked hands on in creative sales, brand building, and at the core of innovation and technical creative solutions, we break down what really moves the needle. Expect sharp insights, real examples and practical takeaways on how to use data, tools and AI without losing the idea, and how to pop in the advertising jungle whether you buy, sell or build advertising.
Tomas VikstenSenior Director Business Development, The Trade Desk
Tomas Viksten is the Nordic Business Development Director at The Trade Desk, where he is responsible for strengthening and expanding the company’s presence across the Nordic region. A passionate advocate for digital marketing, Tomas is a visionary and results-driven leader with extensive experience across the adtech and programmatic ecosystem on both the buy side and sell side. Prior to joining The Trade Desk, Tomas served as Head of Programmatic at Schibsted. He has also held senior roles at leading global technology companies including Google, Microsoft, and Criteo.
🟢🎧Breakout 3: Brand vs. Performance? Why the Best Strategies Refuse to Choose
The old debate is over: smart marketers know it’s not either-or. Join us to discover how leading brands and agencies are integrating brand-building AND performance marketing for sustainable growth—and why this approach is winning in today’s fragmented media landscape.
Henrik CarlssonCEO, Madington
Henrik Carlsson is CEO of Madington, with a background spanning leading roles in media houses, sales organisations and digital businesses, he brings a rare overview of the entire chain, from strategy and organisation to formats, tech and distribution.
Today he works at the forefront of digital experiences and creative tech, helping brands and publishers use data, interactivity and new formats to create real impact rather than just more noise.
🟣🎧 Breakout 4: How to Pop in the Advertising Jungle
Today most ads vanish in the noise and never make it out of the advertising jungle. This session is about how to actually stand out in today’s cluttered world of ads and stay genuinely creative in a time when tech and AI have never been more advanced.
With speakers who’ve worked hands on in creative sales, brand building, and at the core of innovation and technical creative solutions, we break down what really moves the needle. Expect sharp insights, real examples and practical takeaways on how to use data, tools and AI without losing the idea, and how to pop in the advertising jungle whether you buy, sell or build advertising.
Nicolas BidonCEO, Ogury
🟣🎧 Breakout 4: Audience Decisions in the AI Era: How to Reach Better, Not Just More
As AI automates execution, the competitive advantage shifts toward audience selection. In this session, Nicolas Bidon will explain how Ogury helps brands define high-impact audiences, simplify strategy, and activate consistently across channels to turn complexity into better outcomes.
Paulinne GustafssonAgency Partnerships Manager, TikTok Sweden
🔵🎧Breakout 1: Driving Incremental Impact on TikTok: Testing, Learning, and Challenging What Truly Matters
The session shows how TikTok’s full-funnel capabilities drive incremental impact across the customer journey. Built on insights from new studies with the Data, Tech & Analytics team at WPP Media, it also addresses measurement challenges in today’s complex landscape and highlights why continuous testing is essential to understand true impact and make better decisions. The presentation will be followed by a panel discussion with Stadium and WPP Media, sharing key learnings from the studies conducted.
Marc MacnamaraCreative Director, WPP Media Denmark
Marc Macnamara is a Creative Director at WPP Media Denmark, working at the intersection of media, culture, and brand building. He develops integrated ideas that connect creative thinking with real-world impact across channels and platforms. His work focuses on shaping culturally relevant communication that drives both attention and business results.
🟣🎧 Breakout 4: Curated in the Jungle: Does Your brand Have Good Taste?
Production has never been easier. AI. Creator tools. UGC. Automation. Every brand can generate everything. Every format. Every aesthetic. Every trend. When everything can be made, the question is no longer capability. It’s taste. Not: Can we do this? But: Should we? Should a premium brand post raw UGC? Should you jump on every format? Should you appear everywhere? For years, brand guidelines defined how you look. Now good taste defines how — and where — you exist. Because in a jungle of infinite output, volume is easy. Discernment is rare. Production is infinite. Taste is not. The brands that win won’t generate the most. They’ll curate the best.
Dilem GülerDirector of Business Development, Bonnier News.
Dilem Güler serves as a senior Director of Business Development at Bonnier News, where she is responsible for driving the group’s business transformation.
🔵🎧 Breakout 1: The Future of Retail Media in Sweden
This panel explores how Swedish retailers are transforming physical stores into powerful, data-driven media channels. By combining Svensk Handel’s industry expertise, ASPACE’s AI-measurement technology with the strategic reach of Bonnier News and WPP’s data-driven agency perspective, the group will discuss the future of "Retail Media." The conversation will focus on how to turn in-store screens into a transparent, GDPR-compliant advertising "currency" that matches the precision of the digital web.
Hanna Olsson BergDeputy Managing Editor, Aftonbladet
Hanna Olsson Berg is managing the newsroom at Aftonbladet. She has been with Aftonbladet and Schibsted since 2013 and was part of starting up the award-winning breaking news department in 2015. Today she manages a bigger part of the news room and is involved in translating the Aftonbladet journalism into sound, a launch she views as a landmark in Swedish media history.
🔵🎧Breakout 1: Introducing Aftonbladet Radio – A New Sound in the Media Landscape
It’s a marketing jungle out there – even in the radio ether. What does a truly innovative radio channel sound like in today’s fast-moving media landscape? In this session, we introduce Aftonbladet Radio — a brand-new audio destination — and the strategy behind building a modern radio experience from the ground up. By combining strong editorial voices with commercial opportunities, we explore how audio can create deeper engagement and new ways for brands to connect with audiences. Together with Hanna Berg Olsson and voices from the upcoming channel, you will get an inside look at the vision, the talent, and the thinking shaping the future sound of Aftonbladet.
Eleonor DahlbergSenior Project Manager, Svensk Handel
🔵🎧 Breakout 1: The Future of Retail Media in Sweden
This panel explores how Swedish retailers are transforming physical stores into powerful, data-driven media channels. By combining Svensk Handel’s industry expertise, ASPACE’s AI-measurement technology with the strategic reach of Bonnier News and WPP’s data-driven agency perspective, the group will discuss the future of "Retail Media." The conversation will focus on how to turn in-store screens into a transparent, GDPR-compliant advertising "currency" that matches the precision of the digital web.
Lovisa SternerBehavioural Scientist and Lifestyle Expert, Aller Media
Lovisa Sterner is a behavioral scientist and lifestyle expert at Aller Media Insights, with long experience working with insights on women, consumers, and younger generations. She has founded the insight agency Grasp Insights working closely with brands and organizations to translate behavioural insights into strategic decision‑making.
🟢🎧 Breakout 3: Understanding Women as Consumers – Insights from The Nordic Women Report
Women are key when looking at consumer behavior — both in terms of decision making and purchases. But to truly engage this audience, brands need to look beyond demographics and understand the realities of women’s everyday lives: their needs, values, and the choices they make.
In this session, we’ll explore insights from ”The Nordic Women Report” by Aller Media.
Douglas LagercrantzCEO & Founder, ASPACE
🔵🎧 Breakout 1: The Future of Retail Media in Sweden
This panel explores how Swedish retailers are transforming physical stores into powerful, data-driven media channels. By combining Svensk Handel’s industry expertise, ASPACE’s AI-measurement technology with the strategic reach of Bonnier News and WPP’s data-driven agency perspective, the group will discuss the future of "Retail Media." The conversation will focus on how to turn in-store screens into a transparent, GDPR-compliant advertising "currency" that matches the precision of the digital web.
Filippa FernqvistPolitical Special Reporter & TV Host, TV4
Filippa is a Political Special Correspondent and Presenter at TV4 News, covering Swedish politics and scrutinizing those in power through interviews, live reporting, and original investigations. Her work appears across TV4’s major news programs, where she combines traditional investigative journalism with modern, platform-adapted storytelling. Ahead of the 2026 election, she plays a central role in the political coverage while also developing new formats to explain power, decision-making, and societal change in a clear and accessible way, with a particular interest in how journalism evolves in an era shaped by speed, transparency, AI, and audience engagement.
🔵🎧Breakout 1: Trust Drives Growth - How Media Context Impacts Advertising Effectiveness
It is a marketing jungle out there. Frivolous fraud, irresponsible actors, and short-term tactics are eroding trust in the media industry — ruining it for the many who do take responsibility. So who can be trusted in today’s media landscape? As the leading media destination in the Nordic region, Schibsted guides audiences through the noise and demonstrates why trust is not just a value, but a competitive advantage. In this session, Schibsted presents the brand new Schibsted Trust Report and welcomes guests on stage to delve into the highly topical issue of trust.
Katarina CarlssonExecutive Director, Reporters Without Borders (RSF)
Katarina Carlsson has served as the Executive Director of the Swedish section of Reporters Without Borders (RSF) since 2020. Her work focuses on defending media pluralism and safeguarding the safety of journalists both in Sweden and internationally.
🔵🎧Breakout 1: Trust Drives Growth - How Media Context Impacts Advertising Effectiveness
It is a marketing jungle out there. Frivolous fraud, irresponsible actors, and short-term tactics are eroding trust in the media industry — ruining it for the many who do take responsibility. So who can be trusted in today’s media landscape? As the leading media destination in the Nordic region, Schibsted guides audiences through the noise and demonstrates why trust is not just a value, but a competitive advantage. In this session, Schibsted presents the brand new Schibsted Trust Report and welcomes guests on stage to delve into the highly topical issue of trust.
Örs SzaszHead of Programmatic, JCDecaux Sweden
Örs Szasz is Head of Programmatic at JCDecaux Sweden, leading the programmatic offering. With 10+ years of experience from the agency side, he has worked with major brands across strategy, activation, and measurement in all programmatic channels. For the past year, he has been driving the development of JCDecaux’s programmatic capabilities.
Gio TandashviliDirector of Media Solutions, WPP Media Norway
Gio Tandashvili is the Director of Media Solutions at WPP Media Norway. Leveraging 9 years of specialized experience in programmatic advertising, he brings a strong focus on innovation to his role. Gio works at the dynamic intersection of technology and media to deliver effective, forward-thinking solutions.
Anders DahlbomSwedish Master Chef
Being a ex-winner of Swedish chef of the year, a former Nobel Banquet Project Manager and a member of the Swedish Culinary Team for years, he is sure to take us on a food safari!
🥗 NextM Lunch by Anders Dahlbom
This year, we’re proud to announce that lunches at NextM are curated by
Anders Dahlblom - A Swedish Master Chef, known for being a ex-winner of Swedish chef of the year, a former Nobel Banquet Project Manager and a member of the Swedish Culinary Team for years.
Pick up your lunch through the main entrance.
🥗 NextM Lunch by Anders Dahlbom
This year, we’re proud to announce that lunches at NextM are curated by Anders Dahlblom - A Swedish Master Chef, known for being a ex-winner of Swedish chef of the year, a former Nobel Banquet Project Manager and a member of the Swedish Culinary Team for years.
Pick up your lunch through the main entrance.
Henric StåhlSenior Data & Tech Director, WPP Media Sweden
🔵🎧 Breakout 1: The Future of Retail Media in Sweden
This panel explores how Swedish retailers are transforming physical stores into powerful, data-driven media channels. By combining Svensk Handel’s industry expertise, ASPACE’s AI-measurement technology with the strategic reach of Bonnier News and WPP’s data-driven agency perspective, the group will discuss the future of "Retail Media." The conversation will focus on how to turn in-store screens into a transparent, GDPR-compliant advertising "currency" that matches the precision of the digital web.
Anna MartinkariMD Client Division, WPP Media Sweden
After more than 15+ years of successfully leading teams on the client side, in digital, analytics and tech, Anna Martinkari joined WPP Media in 2024. She sees the exponential times we now live in as intriguing and, like many of us, is soberly curious about where it will take humanity and what the leaps that the new AI-powered abilities will mean for our society, leadership, and the new opportunities now available for brands, employees and businesses.
🟣🎧 Breakout 4: Audience Decisions in the AI Era: How to Reach Better, Not Just More
As AI automates execution, the competitive advantage shifts toward audience selection. In this session, Nicolas Bidon will explain how Ogury helps brands define high-impact audiences, simplify strategy, and activate consistently across channels to turn complexity into better outcomes.
Viktor ÅhlénAnalytics Director, WPP Media Sweden
🔵🎧Breakout 1: Driving Incremental Impact on TikTok: Testing, Learning, and Challenging What Truly Matters
The session shows how TikTok’s full-funnel capabilities drive incremental impact across the customer journey. Built on insights from new studies with the Data, Tech & Analytics team at WPP Media, it also addresses measurement challenges in today’s complex landscape and highlights why continuous testing is essential to understand true impact and make better decisions. The presentation will be followed by a panel discussion with Stadium and WPP Media, sharing key learnings from the studies conducted.
Alex SteerChief Data & Technology Officer, WPP
Alex Steer is Chief Data Officer for WPP Data and Technology Solutions. He leads the strategy and development of WPP’s global data solution, Open Intelligence. He advises some of WPP’s largest clients on how to get and maintain intelligence advantage to improve marketing effectiveness.
🔴🎧Breakout 2: How to Beat the Algorithm
How to beat the algorithm
In a platform world, algorithms are in charge of what people see and how they experience brands. Those algorithms power some of the world’s biggest and most valuable businesses, and most of that value comes from advertisers. But how do those algorithms work? What decisions do they make? Are they working for you, with you, or against you? And as an individual brand, how do you beat them? Let’s find out.
Johan-Mattias Sommarström Foreign Affairs Commentator, Aftonbladet
🔵🎧Breakout 1: Introducing Aftonbladet Radio – A New Sound in the Media Landscape
It’s a marketing jungle out there – even in the radio ether. What does a truly innovative radio channel sound like in today’s fast-moving media landscape? In this session, we introduce Aftonbladet Radio — a brand-new audio destination — and the strategy behind building a modern radio experience from the ground up. By combining strong editorial voices with commercial opportunities, we explore how audio can create deeper engagement and new ways for brands to connect with audiences. Together with Hanna Berg Olsson and voices from the upcoming channel, you will get an inside look at the vision, the talent, and the thinking shaping the future sound of Aftonbladet.
Makoto Asahara Sports Reporter, Aftonbladet
🔵🎧Breakout 1: Introducing Aftonbladet Radio – A New Sound in the Media Landscape
It’s a marketing jungle out there – even in the radio ether. What does a truly innovative radio channel sound like in today’s fast-moving media landscape? In this session, we introduce Aftonbladet Radio — a brand-new audio destination — and the strategy behind building a modern radio experience from the ground up. By combining strong editorial voices with commercial opportunities, we explore how audio can create deeper engagement and new ways for brands to connect with audiences. Together with Hanna Berg Olsson and voices from the upcoming channel, you will get an inside look at the vision, the talent, and the thinking shaping the future sound of Aftonbladet.
Natalie Demirian Genna Entertainment Reporter, Aftonbladet
🔵🎧Breakout 1: Introducing Aftonbladet Radio – A New Sound in the Media Landscape
It’s a marketing jungle out there – even in the radio ether. What does a truly innovative radio channel sound like in today’s fast-moving media landscape? In this session, we introduce Aftonbladet Radio — a brand-new audio destination — and the strategy behind building a modern radio experience from the ground up. By combining strong editorial voices with commercial opportunities, we explore how audio can create deeper engagement and new ways for brands to connect with audiences. Together with Hanna Berg Olsson and voices from the upcoming channel, you will get an inside look at the vision, the talent, and the thinking shaping the future sound of Aftonbladet.
Bastian SarottCTV Business Lead EMEA, Teads
Bastian Sarott is responsible for everything concerning Connected TV Demand within the EMEA region at Teads. Previously, he was responsible for the strategic partnerships of the biggest clients within Teads, leading the agency sales team, and a key person for the development of the company since 2017. Before Teads, Bastian oversaw the ad sales for Spotify & MTV in Switzerland.
🟣🎧 Breakout 4: Discover how Omnichannel Advertising Can Unlock Incremental Reach beyond Traditional Strategies
Bastian Sarott from Teads reveals how an omnichannel approach helps brands extend reach beyond walled gardens. This session explores how unified planning and precise targeting drive incremental net reach across CTV, mobile, and web. Learn how to connect high-quality media environments into one cohesive strategy. Ideal for marketers looking to scale impact with smarter omnichannel execution.
Emelie SandströmClient Director, WPP Media Sweden
Emelie, a WPP Media Client Director, has spent over a decade leading a thriving partnership with Stadium, contributing to their continued success and market evolution. She's a huge advocate for setting both client and internal teams up for success, ensuring they're empowered to embrace a powerful test & learn agenda.
🔵🎧Breakout 1: Driving Incremental Impact on TikTok: Testing, Learning, and Challenging What Truly Matters
The session shows how TikTok’s full-funnel capabilities drive incremental impact across the customer journey. Built on insights from new studies with the Data, Tech & Analytics team at WPP Media, it also addresses measurement challenges in today’s complex landscape and highlights why continuous testing is essential to understand true impact and make better decisions. The presentation will be followed by a panel discussion with Stadium and WPP Media, sharing key learnings from the studies conducted.
Diva Cruz Professional Percussionist, Songwriter & DJ
Diva Cruz is a Colombian percussionist, singer, songwriter and DJ based in Stockholm. Her energetic practice brings together live percussion, Latin American rhythmic traditions, and music from across the world. She has performed internationally across South America, North America and Europe, including festivals and major stages such as Madison Square Garden.
⭐NextM Performance: Chonta Circuit
Robotics and live percussion with Diva Cruz and Fredrik Gran
Lauri DomnickCreative Director, BAD Agency
Lauri Domnick is a leading audio branding expert and the driving force behind BAD Agency, Bauer Media’s creative audio agency in Finland. With 25 years of experience, he helps brands build memory structures that live beyond the screen. Blending creativity, neuroscience, and real-world results, his work proves that what you hear is what you remember - and choose.
🔵🎧Breakout 1: From Cave Echoes to Brand Memory: How Sound Drives Choice
What if the most powerful branding tool isn’t something you see, but something you hear? In this immersive session, Bauer Media Audio's Lauri Domnick takes you from the origins of human sound to modern marketing impact. Through live audio experiments, you’ll experience how sound shapes meaning, memory, and ultimately drives choice.
Per VesterbækMD Data, Tech & Analytics, WPP Media Denmark
Per Vesterbæk is the Managing Director for WPP Media Data, Tech & Analytics Denmark. With a career spanning years in market research and consumer intelligence, he is a respected expert in identifying and leveraging market trends and audience dynamics for growth. His extensive leadership experience across the Nordic region positions him at the forefront of evolving media and brand strategies. As a NextM speaker Per shares insights on how brands can drive impactful communication for the Zillennial generation.
🟢🎧 Breakout 3: The Zillennial Squeeze: When Ambition Meets Reality – A Trend Reshaping Growth
Zillennials are coming of age in a reality where traditional milestones — career, housing, financial stability — are increasingly out of reach. While ambition remains high, new Nordic data reveals a growing gap between expectations and reality — reshaping how success is defined. For brands, this is already impacting demand, decision-making, and growth — calling for a new approach to relevance and communication.
Emma BrännströmExecutive Insight Director, WPP Media Sweden
Emma Brännström is Executive Insight Director at WPP Media Sweden, leading the Insights team and driving strategic development across clients and markets. With 15+ years of experience across agencies and in-house roles – including Schibsted – she brings a strong perspective on how consumer insights translate into real business impact. As a speaker, Emma focuses on how brands can navigate the Zillennial shift and turn insight into impact.
🟢🎧 Breakout 3: The Zillennial Squeeze: When Ambition Meets Reality – A Trend Reshaping Growth
Zillennials are coming of age in a reality where traditional milestones — career, housing, financial stability — are increasingly out of reach. While ambition remains high, new Nordic data reveals a growing gap between expectations and reality — reshaping how success is defined. For brands, this is already impacting demand, decision-making, and growth — calling for a new approach to relevance and communication.
Alexei GrinevskiSenior Media Strategy & Execution Lead, TUI
Alexei is in charge of media strategy and planning at TUI, optimizing media investments in the four Nordic countries. He has solid industry experience both from the media agency and media owner side, allowing him to approach his task from different perspectives.
Tanja WinterbergPerformance Specialist Manager Northern Europe, Google
Digital Marketing Leader with 15 years at Google, Tanja advances performance marketing across the Nordics through Search+ innovation. Leading a specialist team, she empowers the region’s largest, most advanced businesses to accelerate growth across Google’s platforms.
🔵🎧Breakout 1: The Future of Search - from Information to Intelligence
In her presentation, Tanja explores how AI is reshaping consumer behavior, specifically the rising demand for a frictionless shopping journey from discovery to decision. She will detail Google Search’s fundamental shift from information to intelligence, powered by a "full-stack" AI approach that enables agentic search—where users move beyond queries to delegating complex tasks directly to AI agents.
Niklas MalmborgHead of Global Platform Solutions & Publishing, ShowHeroes
Niklas is a digital publishing strategist working at the intersection of technology, content, and monetisation. With a background in journalism, product development, and editorial innovation, he focuses on how media companies can strengthen attention, trust, and engagement in an increasingly fragmented ecosystem.
🔴🎧Breakout 2: Drowning in Content. Starving for Trust.
We’ve never had more content, nor more sources and versions of it. It’s a jungle, and it’s easy to get lost. What does this mean for publishers striving to offer reliable information through strong editorial brands? The ones that don’t just create content but filter it, frame it, and make it make sense. We gather to discuss the future of editorial media, whose position in the industry has been challenged like never before in the digital era. Is it getting worse, or is their offering finally about to find its place in the new ecosystem?
Trond Fredriksen Head of Commercial, ABC Nyheter
Head of Commercial at ABC Nyheter (ABC Startsiden), working with business development and digital revenue growth. Experienced media executive with a background in ad tech, mobile/video advertising and leadership roles within Nordic media industry organizations.
🔴🎧Breakout 2: Drowning in Content. Starving for Trust.
We’ve never had more content, nor more sources and versions of it. It’s a jungle, and it’s easy to get lost. What does this mean for publishers striving to offer reliable information through strong editorial brands? The ones that don’t just create content but filter it, frame it, and make it make sense. We gather to discuss the future of editorial media, whose position in the industry has been challenged like never before in the digital era. Is it getting worse, or is their offering finally about to find its place in the new ecosystem?
Tobias Lindberg Researcher, Nordicom
Researcher at Nordicom specialising in the development, structure and history of the Nordic media landscape. Former media analyst and lobbyist with extensive experience in Swedish media policy, regulation, and academic teaching across leading universities.
🔴🎧Breakout 2: Drowning in Content. Starving for Trust.
We’ve never had more content, nor more sources and versions of it. It’s a jungle, and it’s easy to get lost. What does this mean for publishers striving to offer reliable information through strong editorial brands? The ones that don’t just create content but filter it, frame it, and make it make sense. We gather to discuss the future of editorial media, whose position in the industry has been challenged like never before in the digital era. Is it getting worse, or is their offering finally about to find its place in the new ecosystem?
Mersiha Ajdinovic Journalist, Utbildningsradion
Journalist and editorial producer focused on the intersection of AI, algorithms and journalism, including how technology shapes editorial voice and visibility. Experienced in Swedish media (UR, Aftonbladet, Svenska Dagbladet, SVT) with a strong background in social media, news production and digital storytelling.
🔴🎧Breakout 2: Drowning in Content. Starving for Trust.
We’ve never had more content, nor more sources and versions of it. It’s a jungle, and it’s easy to get lost. What does this mean for publishers striving to offer reliable information through strong editorial brands? The ones that don’t just create content but filter it, frame it, and make it make sense. We gather to discuss the future of editorial media, whose position in the industry has been challenged like never before in the digital era. Is it getting worse, or is their offering finally about to find its place in the new ecosystem?
Aldijana TalicHead of Editorial Europe, Better Collective
Head of Editorial Europe at Better Collective, leading sports media editorial strategy across digital platforms. Former editor-in-chief and product leader at SvenskaFans and FotbollDirekt, with deep experience in sports journalism, digital media development, and former chair of the regional chapter of Sweden’s Publicists’ Association.
🔴🎧Breakout 2: Drowning in Content. Starving for Trust.
We’ve never had more content, nor more sources and versions of it. It’s a jungle, and it’s easy to get lost. What does this mean for publishers striving to offer reliable information through strong editorial brands? The ones that don’t just create content but filter it, frame it, and make it make sense. We gather to discuss the future of editorial media, whose position in the industry has been challenged like never before in the digital era. Is it getting worse, or is their offering finally about to find its place in the new ecosystem?
Kavjan HagiClient Partner, Snapchat
Kavjan Hagi is working with some of the Nordics’ largest advertisers. They focus on how creator- and conversation-driven strategies can drive both brand impact and measurable business results. Based in Stockholm, Kavjan builds bridges between advertisers, agencies and Snap Stars to scale creator strategies.
🟢🎧Breakout 3: How Do I Overcome My Influencer Marketing Anxiety?
Influencer marketing has matured from a trend into a larger part of the marketing mix. However, as the industry expands, so does its complexity. Marketers continue to ask critical questions regarding brand safety, transparency, and how to effectively prove ROI.
In this IAB Sweden-led panel discussion, we look beyond metrics to address the industry's most significant challenges.
Elin PalmeliusAgency Director Nordics, TikTok
Elin Palmelius, Agency Director at TikTok Nordics, leads the agency team, driving agency partnerships and growth across the region. She brings experience from both agencies and media platforms, with a passion for creators, culture, communities and their impact on business.
🟢🎧Breakout 3: How Do I Overcome My Influencer Marketing Anxiety?
Influencer marketing has matured from a trend into a larger part of the marketing mix. However, as the industry expands, so does its complexity. Marketers continue to ask critical questions regarding brand safety, transparency, and how to effectively prove ROI.
In this IAB Sweden-led panel discussion, we look beyond metrics to address the industry's most significant challenges.
Louise SandqvistInfluencer Marketing Strategist, WPP Media Sweden
🟢🎧Breakout 3: How Do I Overcome My Influencer Marketing Anxiety?
Influencer marketing has matured from a trend into a larger part of the marketing mix. However, as the industry expands, so does its complexity. Marketers continue to ask critical questions regarding brand safety, transparency, and how to effectively prove ROI.
In this IAB Sweden-led panel discussion, we look beyond metrics to address the industry's most significant challenges.
Julia EklöfTalent Acquisition Manager, Viaplay Group/Influencer
She is an influencer who collaborates with brands through paid partnerships across her social channels. As a Talent Acquisition Manager at Viaplay Group, she creates engaging employer branding content designed to attract top talent.
🟢🎧Breakout 3: How Do I Overcome My Influencer Marketing Anxiety?
Influencer marketing has matured from a trend into a larger part of the marketing mix. However, as the industry expands, so does its complexity. Marketers continue to ask critical questions regarding brand safety, transparency, and how to effectively prove ROI.
In this IAB Sweden-led panel discussion, we look beyond metrics to address the industry's most significant challenges.
Kenneth DanielssonCEO, IAB Sweden
Kenneth is the CEO of IAB Sweden, where he leads the organization's efforts to foster a responsible and healthy future for the digital marketing ecosystem. With over 25 years of experience in digital marketing and media, Kenneth has held leadership positions at several media, web, and search agencies. He is passionate about driving innovation and ethical practices within the digital advertising industry.
🟢🎧Breakout 3: How Do I Overcome My Influencer Marketing Anxiety?
Influencer marketing has matured from a trend into a larger part of the marketing mix. However, as the industry expands, so does its complexity. Marketers continue to ask critical questions regarding brand safety, transparency, and how to effectively prove ROI.
In this IAB Sweden-led panel discussion, we look beyond metrics to address the industry's most significant challenges.
SAUDAArtist Duo
Born from the seasoned minds of Kevin Faye and Anton Axélo in 2024, SAUDA unleashes a genre-bending fusion of progressive R&B, alternative pop, and hiphop. Forged in a Stockholm basement, their sound is a defiant force, showcased in the raw intensity of their debut EP "Hard to Breathe" and the darker, conceptual "Jasmine." Having already shaped global hits for others, SAUDA isn't just making music; they're coming to disrupt the international scene.
⭐NextM Performance:
Meet SAUDA - a music duo seamlessly blending urban influences from Gambia to Sweden, crafting a sound that transcends borders and resonates with the heartbeat of the city.
Erik WingforsCopywriter & Creative Director, Kurppa Hosk Communications
Erik Wingfors is a copywriter, creative director and hopeless daydreamer with 25 years of experience. He’s obsessed with finding new ways to tell compelling stories and has developed strong creative concepts, bringing unexpected ideas to life for some of the world’s leading brands. Along the way, he and his clients have picked up awards at some of the industry’s most prestigious shows.
🟣🎧Breakout 4: Creativity & Media Planned as One
The best work comes from an understanding of the medium it sits within. A logical statement but are we fully leveraging the benefits of this symbiosis? In this fireside chat, Ocean Outdoor's Jesper Albansson is joined on stage by two of Sweden’s most advertising decorated creatives, Hedvig Hagwall Bruckner and Erik Wingfors, to discuss the opportunity in planning creative and media as one. They will also be taking a brief look at the role of humor, showmanship and tech in modern advertising.
Hedvig Bruckner Senior Copywriter & Strategic Communications Expert, 13 Creative Agency
Hedvig Bruckner is a Senior copywriter and strategic communications expert with 25+ years of experience building brands, campaigns, and business narratives. Former Creative Director with a background in brand strategy, creative leadership, and award-winning integrated campaigns. Passionate about where creativity meets effectiveness—and how strong ideas drive real business impact.
🟣🎧Breakout 4: Creativity & Media Planned as One
The best work comes from an understanding of the medium it sits within. A logical statement but are we fully leveraging the benefits of this symbiosis? In this fireside chat, Ocean Outdoor's Jesper Albansson is joined on stage by two of Sweden’s most advertising decorated creatives, Hedvig Hagwall Bruckner and Erik Wingfors, to discuss the opportunity in planning creative and media as one. They will also be taking a brief look at the role of humor, showmanship and tech in modern advertising.
